Evan Fields has excelled in the graphic design industry since 2000 and continues to motivate public response by relating to his client's target audience with eye-catching, innovative graphic art. Currently, Evan holds the position of Art Director / Senior Graphic Designer at Living Spaces Furniture.
He graduated (Cum Laude) from California State University, Fullerton with a Bachelor's degree in Graphic Design — and as a student, was publicly recognized by the HOLLYWOOD REPORTER and PRINT MAGAZINE for his outstanding conceptual achievement.
The following pieces are what he considers the best of his creative abilities. In addition to professional work, Evan includes some of his student work because he feels these pieces reflect a "no holds barred" reflection of his creativity. Please feel free to leave any comments you may have.
KEY-ART POSTER -- STUDENT ART
This is a concept poster for the movie “FIELD OF DREAMS.” The assignment was to create an image out of pieces of other images to create a larger, iconic image. Here I used images of corn husks to create a glove, and popcorn kernels to create the ball. The images I chose are significant to the movie.
Recently, I was approached by an ad agency who has Time Warner Cable as a client. While searching for inspiration to design an event flyer, they came across my "Field of Dreams" artwork. This resulted in the sale of permission to use the artwork to advertise a community event in Coeur d'Alene, Idaho. The flyer layout was designed by the purchaser.
KEY-ART POSTER -- STUDENT ART
This concept poster for the movie “KNOCKED UP” was entered into to 2008 Hollywood Reporter Student Key Art Competition and won 2nd place. A $2,500 scholarship was awarded. Please see the full article on California State University, Fullerton's web site at: www.calstate.fullerton.edu
MAGAZINE COVER -- STUDENT ART
This cover was entered into PRINT magazine's 2008 international student cover competition, and was published as one of the few to gain notoriety in their April 2008 issue. The theme had to do with youthful art. Although the design is simple, the concept is clever and clear. Please see the article on PRINT magazine's web site at:
CAMPAIGN -- PROFESSIONAL WORK
This is a multi-piece campaign for a non-profit partnership between Living Spaces Furniture and City of Hope called “Sleep for the Cure.” The campaign was designed to encourage customers to purchase a mattress set valued at $1,000 or more. In-turn, Living Spaces Furniture would donate $50 to City of Hope for each qualifying sale to help the fight against breast cancer. The first step was to design a campaign logo. I designed the symbolic pink ribbon as the “S” in “Sleep for the Cure” The point-of-purchase items designed were: posters, banners, hang tags and name plaques, which hung on a wall to show off who was credited for the donation. A web campaign was also made with the same theme (not pictured here).
POP PROMO DISPLAY -- PROFESSIONAL WORK
Shiatsu literally means finger (Shi) pressure (Atsu).
This POP display was created to be interactive. The banner was attached to a board which had bubble wrap mounted to one side. In front of the bubble wrap was the actual artwork. Customers could press anywhere on the display and hear the sound of the bubble wrap popping. Symbolically the sound reminds customers of the feeling of relaxation the moment their back cracks.
EMAIL MARKETING -- FREELANCE PROFESSIONAL WORK
Wine Country Trails by Horseback is a horseback riding tour through Temecula valley's wine country. This email was targeted to past customers during the holidays to boost repeat business by offering huge discounts off of full-priced tour vouchers.
INTERNET CAMPAIGN -- PROFESSIONAL WORK
Living Spaces Furniture created an Internet based contest where users can upload a video of themselves singing the Living Spaces Jingle to the company's YouTube channel. The user who obtains the most views at the end of the contest would win $20,000 in furniture. Other prizes were awarded.
Living Spaces needed a look for the contest. A typographical treatment was created that incorporated the logo. This type treatment was shown on the Living Spaces web site as well as on television. A contest page was created (click picture to view) for users to register into the contest. Another page was created to announce the winners. Both pages featured embedded video. Living Spaces IT department set up a database that constantly tracked each users' progress throughout the duration of the contest.