
INTERNET CAMPAIGN -- PROFESSIONAL WORK
Living Spaces Furniture created an Internet based contest where users can upload a video of themselves singing the Living Spaces Jingle to the company's YouTube channel. The user who obtains the most views at the end of the contest would win $20,000 in furniture. Other prizes were awarded.
Living Spaces needed a look for the contest. A typographical treatment was created that incorporated the logo. This type treatment was shown on the Living Spaces web site as well as on television. A contest page was created (click picture to view) for users to register into the contest. Another page was created to announce the winners. Both pages featured embedded video. Living Spaces IT department set up a database that constantly tracked each users' progress throughout the duration of the contest.
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