CAMPAIGN -- PROFESSIONAL WORK
This is a multi-piece campaign for a non-profit partnership between Living Spaces Furniture and City of Hope called “Sleep for the Cure.” The campaign was designed to encourage customers to purchase a mattress set valued at $1,000 or more. In-turn, Living Spaces Furniture would donate $50 to City of Hope for each qualifying sale to help the fight against breast cancer. The first step was to design a campaign logo. I designed the symbolic pink ribbon as the “S” in “Sleep for the Cure” The point-of-purchase items designed were: posters, banners, hang tags and name plaques, which hung on a wall to show off who was credited for the donation. A web campaign was also made with the same theme (not pictured here).